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YOU Beauty Summer

PUBLICATION

YOU Magazine

DATE

2025

PROJECT TYPE

Booklet

A summer-themed iteration of the YOU Beauty Shop Beauty Box, with the core packaging design retained while the booklet, product curation and advertising creative were reimagined to reflect a warm-weather, travel-ready edit.

The booklet design translated the summer concept into a lighter, fresher visual language, supporting a curated selection of seven essentials — from poolside protection to city-day staples. Copy and layout highlighted multifunctional products designed to work hard, travel well and slot effortlessly into a summer routine.

Product pages focused on clarity and desirability, detailing key benefits, reasons to love and any brand-led offers, while maintaining a cohesive premium feel. Supporting adverts were also updated to align with the seasonal direction, ensuring consistency across all consumer touchpoints.

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