Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
YOU Beauty Summer
PUBLICATION
YOU Magazine
DATE
2025
PROJECT TYPE
Booklet
A summer-themed iteration of the YOU Beauty Shop Beauty Box, with the core packaging design retained while the booklet, product curation and advertising creative were reimagined to reflect a warm-weather, travel-ready edit.
The booklet design translated the summer concept into a lighter, fresher visual language, supporting a curated selection of seven essentials — from poolside protection to city-day staples. Copy and layout highlighted multifunctional products designed to work hard, travel well and slot effortlessly into a summer routine.
Product pages focused on clarity and desirability, detailing key benefits, reasons to love and any brand-led offers, while maintaining a cohesive premium feel. Supporting adverts were also updated to align with the seasonal direction, ensuring consistency across all consumer touchpoints.
