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YOU Beauty Advent Calendar 2024
PUBLICATION
YOU Magazine
DATE
2024
PROJECT TYPE
Packaging, Branding, Advertorial
A bespoke, year-long creative project delivering the YOU Beauty Advent Calendar 2024, developed from initial concept through to final execution and launch, following the same end-to-end design process established in the previous year.
The 2024 calendar placed the YOU Beauty logo at the heart of the creative, evolving it into a distinctive festive identity. A bespoke pattern was created using the logo itself, layered in rich festive green tones with elegant gold detailing, which was extended across the calendar exterior, door numbering and hero calendar mark. The result was a confident, brand-led design that felt celebratory, modern and instantly recognisable.
The project encompassed concept development, moodboards, mock-ups, sampling and final artwork, alongside art direction of the campaign photoshoot to ensure the finished imagery reflected the calendar’s collectability, craftsmanship and elevated positioning.
The design was supported by a multi-title advertising campaign across Mail Metro Media, reinforcing the advent calendar as a flagship festive launch and strengthening YOU Beauty’s visual identity as a premium beauty destination.
