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YOU Beauty Advent Calendar 2023
PUBLICATION
YOU Magazine
DATE
2023
PROJECT TYPE
Packaging, Branding, Advertorial
A bespoke, year-long creative project delivering the YOU Beauty Advent Calendar 2023, developed from initial vision through to final execution and launch.
The calendar was conceived around a luxurious Art Deco aesthetic, defined by opulent blue and violet tones, refined silver detailing and a custom-designed pattern created exclusively for the campaign. This distinctive visual identity was applied across the calendar’s exterior, internal compartments and supporting assets, creating a cohesive, elevated unboxing experience.
The project encompassed concept development, moodboards, mock-ups, sampling and final artwork, alongside art direction of the campaign photoshoot, ensuring the imagery reflected the sophistication, collectability and premium positioning of the product.
The final design was supported by a multi-title advertising campaign across Mail Metro Media, positioning the advent calendar as a hero festive release and a premium beauty destination within the YOU Beauty brand.
