Very

A multi-platform commercial lifestyle campaign for Very, spanning a three-page cover wrap in YOU Magazine alongside multiple full-pages and column advertorials in Metro, created to re-establish relevance during the key autumn/winter and festive period.

The campaign focused on celebrating a return to social moments and self-expression, positioning Very as a destination not only for gifting but for confident, everyday self-purchase. Creative direction centred on presenting a broad lifestyle edit — fashion, beauty and sport — through a warm, relatable lens that felt accessible yet aspirational.

Design execution balanced impact with clarity, using bold opening statements, strong product-led storytelling and consistent visual frameworks across formats. The YOU Magazine cover wrap delivered immediate presence and authority, while the Metro advertorials translated the concept into fast-paced, highly shoppable layouts suited to a commuter audience and regional placements.

Overall, the work repositioned Very as a credible, contemporary lifestyle retailer, rebuilding emotional connection and confidence at a critical retail moment, and guiding readers smoothly from inspiration to purchase across both premium and mass-market environments.