Clarins

Two full-page sponsored advertorials designed for YOU Magazine to support the relaunch of Clarins Total Eye Lift, spotlighting its powerful reformulation, clinically backed results and new refillable packaging.

Working alongside a copywriter, project manager and photographer, the design led the visual direction and overall execution of the campaign. The advertorials balanced premium brand storytelling with clear product education, combining client-supplied assets with carefully sourced imagery to create a cohesive, high-end aesthetic aligned with Clarins’ global guidelines.

A dedicated before-and-after photoshoot formed a key part of the visual narrative, helping to demonstrate visible results while building trust and credibility. The layouts were designed to feel editorial yet purposeful, using strong hierarchy, considered pacing and refined typography to guide the reader through key benefits, ingredient innovation and sustainability credentials.

The final execution positions Clarins Total Eye Lift as a high-performance, plant-powered alternative to retinol, reinforcing Clarins’ authority in eye care while appealing to both loyal users and a younger, results-driven audience seeking effective, premium skincare.