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Elizabeth Arden
PUBLICATION
YOU Magazine
DATE
2025
PROJECT TYPE
Advertorial
Two full-page sponsored advertorials designed for YOU Magazine to introduce Elizabeth Arden’s latest skincare innovation: Hyaluronic Acid + Peptide Ceramide Capsules Serum and Water Cream.
The advertorials were crafted to create desire and anticipation, positioning the launches as premium, must-have treatments for deeply hydrated, plumper-looking skin. Ingredient storytelling was elevated through a refined editorial approach, spotlighting hyaluronic acid, peptides and ceramides alongside high-performance claims to convey efficacy without compromising on luxury.
The design focused on clean composition, restrained typography and product-led layouts, reinforcing Elizabeth Arden’s heritage while signalling modern innovation. The final execution speaks to ABC1 women aged 25–65+, presenting the range as an indulgent yet results-driven addition to a sophisticated skincare routine.
