Transport for London

An ongoing sponsored editorial partnership with Transport for London, running from 2022 to 2025, designed to encourage Londoners back out into the capital post-pandemic and promote travel across the city via TfL services.

Each instalment showcased a curated edit of six free or low-cost events and activities taking place across all corners of London, ensuring broad appeal for families, young professionals and younger audiences. The content responded directly to the cost of living climate, championing accessible cultural, seasonal and community experiences that could be easily reached by public transport. The series evolved throughout the year with distinct seasonal themes. Each feature paired inspirational imagery and concise editorial copy with clear journey planning, including nearest stations, bus routes and night services where relevant.

Working within TfL’s brand and accessibility guidelines, the role focused on the print design and visual storytelling, balancing clarity with warmth to create pages that felt inclusive, informative and uplifting. Layouts were designed to guide the reader intuitively — from discovery to destination — reinforcing the ease, value and reach of travelling with TfL. Across the partnership, the campaign positioned public transport as integral to everyday life in London, celebrating the city’s diversity while demonstrating how TfL enables affordable exploration — day and night — for everyone.