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Jet2holidays
PUBLICATION
YOU Magazine, Metro, Daily Mail
DATE
2022-2024
PROJECT TYPE
Advertorial
A long-term commercial partnership with Jet2holidays, running from 2022–2024, delivering travel content across multiple Mail Metro Media titles, including The Daily Mail, Metro, YOU Magazine, The Mail on Sunday and Weekend.
The activity spanned double-page advertorials in Metro, special travel supplements in The Daily Mail and The Mail on Sunday, alongside ongoing placements designed to maintain strong brand presence and seasonal relevance.
In Metro, advertorials featured first-person content supplied by talent who had travelled with Jet2holidays, sharing personal experiences to add authenticity and relatability for a commuter audience.
The most premium executions ran in YOU Magazine, showcasing Jet2holiday’s luxury offering, Indulgent Escapes. These features focused on aspirational destination imagery and carefully structured travel content, presenting Jet2holidays in a more elevated, considered environment.
Across all titles, the partnership balanced inspiration with reassurance, adapting creative to each publication while reinforcing Jet2holidays as a trusted holiday provider with broad appeal — from accessible getaways to refined, luxury-led escapes.
