British Airways Holidays

A pair of 16-page commercial supplements designed for YOU Magazine, commissioned by British Airways Holidays. The first showcased British Airways Holidays’ best Winter Sun destinations, curating aspirational escapes for the colder months. This was followed by a second supplement introducing the brand’s 2026 worldwide travel offering, highlighting a breadth of long- and short-haul destinations and premium hotel partners.

Developed in close collaboration with copywriters, project managers and the client, the work encompassed full creative execution — from page architecture and grid systems through to typographic hierarchy, pacing and visual flow. Each piece was carefully art-directed to place hotel partners at the heart of the content, while seamlessly integrating destination storytelling, airlift information and key reasons to book with British Airways Holidays.

The design approach prioritised clean, considered layouts, confident use of white space and image-led storytelling, balancing commercial objectives with a premium editorial feel. Together, the supplements reinforce British Airways Holidays’ core values of great value, quality and peace of mind, while celebrating the breadth of destinations and the reassurance of booking with a trusted global brand.