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British Airways
PUBLICATION
The Mail on Sunday Supplement
DATE
2019
PROJECT TYPE
Advertorial
A British Airways commercial campaign, delivered as two bespoke 12-page travel supplements within The Mail on Sunday. Each supplement was designed as a standalone editorial product, with its own visual identity and pacing, separate from the newspaper.
The Madeira edition presented a curated ‘best of’ guide, highlighting the island’s dramatic landscapes, levada walks, ocean activities, gastronomy, festivals and mild year-round climate. The Costa Rica supplement focused on wildlife, national parks and adventure, alongside regional guides to staying, eating and travelling responsibly, bringing the Pura Vida lifestyle to life.
Both supplements balanced immersive imagery, elegant page composition and editorial pacing to create a polished, magazine-quality travel experience aligned with British Airways’ premium positioning. Editorial storytelling was designed to inspire confidence, curiosity and action, while seamlessly integrating destination messaging within a trusted Mail Metro Media editorial voice.
