British Airways Caribbean

A commercial partnership with British Airways, taking over the entire Check In travel feature in The Mail on Sunday as a bespoke eight-page advertising supplement.

The special celebrated British Airways’ Caribbean network, with each page dedicated to a different island destination, showcasing the diversity of the region rather than treating the Caribbean as a single experience. Destinations included Barbados, Aruba, Tobago, Grenada, Antigua and St Kitts, with content developed in collaboration with local tourism boards to reflect each island’s culture, landscape and personality.

The supplement combined inspirational travel storytelling with practical holiday planning, positioning British Airways as both airline and tour operator through its British Airways Holidays offering. Content highlighted the ease of booking flights and accommodation together, flexible payment options and the breadth of routes from the UK.

The design followed the established Check In visual style, ensuring the supplement felt native to the travel section while elevating the experience through rich destination imagery and carefully structured layouts across all eight pages.

The campaign was extended through MailOnline travel-native articles, broadening reach and supporting awareness, consideration and forward bookings.